Frustrated at the absence of channels that spoke to us, in 2007 we created The Prodigal Guide — the web's most irreverent editorial commentary on watches, cars and the finer things — and Talking Hands, the first watch review show on YouTube that was actually fun. Somewhere along the way we earned the trust of the most discerning enthusiast community in the world.
In 2026 we built The Watch League, a club room where real enthusiasts vote on, rank and debate the world's finest timepieces in real time. With influencers ten a penny and everyone scrolling as fast as their attention spans are evaporating, we wanted a place real watch fans call home.